12/04 News Release
Butterball Farms, Inc., Pilots Professional Coaching Program for
Mid-Level Managers and Line Operators
Grand Rapids, MI: Butterball Farms, Inc., will launch a professional
coaching and development program to assist employees in life and work skills based on the proven approaches of Dr. Phil McGraw, the noted psychologist, renowned author and TV personality.
The program is coordinated and run by ProfessionalCEU.com, a Florida based online training company specializing in behavioral health education. Professional CEU is the exclusive provider of training in the approaches to life change that have been popularized by Dr. Phil McGraw. Ten Butterball Farms, Inc., employees will begin the consulting on December 1 and complete the four-month program in March, 2005.
“We are known as a company that really wants the best for every employee, and a life coaching program that reaches beyond the executive suite may be one of the best things we can do for our workforce.” said Mark Peters, President and CEO, Butterball Farms, Inc., “Our company mission is to Enrich Lives. This pilot program of life change and career growth could make a significant impact in the Butterball Farms workplace.”
In the new program, life strategy coaches who have been trained in Dr. Phil’s approaches will regularly meet in confidential, one-on-one telephone sessions with participating Butterball Farms’ employees. Coaching topics will include personal self-assessment, relationships, communications, goal setting and success strategies.
Professional CEU president, Peter Begalla calls the employee coaching program “a unique and creative move that impacts companies at several levels.” “There is a growing body of research that indicates that professional coaching aids in training retention, job satisfaction and career growth,” he said. “In this pilot project, we plan to demonstrate that coaching at the employee level will boost productivity, retention and morale and is "The" next step in human resources and benefit packaging.”
Life strategist coaches leading the pilot program are successful
professional life coaches who have received additional training in a
specialty called The Dr. Lawlis Series on Dr. Phil’s Approaches. The
training curriculum has been authored by G. Frank Lawlis, PhD – the noted psychologist who is the chief content advisor to the Dr. Phil show and a longtime friend and mentor to Phil McGraw.
Butterball Farms, Inc., brings the highest quality and most sought after butter in the industry to dining tables. Butterball Farms, Inc., is known for bringing 93-score sweet cream butter and top-quality service to customers since 1956. The company mission to Enrich Lives happens daily through innovative employee outreach programs built on success. In 1956, Leo Peters began what would become Butterball Farms, Inc. Leo was the inventor behind both the BUTTERBALL® Turkey and BUTTERBALL® BUTTER. When he sold the name "BUTTERBALL®" and the patents and trademarks covering the BUTTERBALL® Turkey, he included in the terms the right to license back the "BUTTERBALL®" name for use with butter. Leo’s son Mark continues the family tradition, “Because Butter Should Be Beautiful.”
Professional CEU, a Florida-based unit of Learning Information Technologies,Inc., is an online provider of continuing education and technology services to the mental health, behavioral counseling, and other health-related fields. It is noted for its innovative work in adapting traditional content for presentation through emerging technologies. In association with G. Frank Lawlis, the chief content advisor to the Dr. Phil show, Professional CEU is the exclusive provider of certificate training in Dr. Phil McGraw’s approaches to counseling and life coaching.
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